Skill4Cash is a digital marketplace built to solve a recurring problem in Nigeria: qualified service providers struggle to find customers, while customers struggle to find trusted providers nearby.
My role: Lead UX discovery, define the core experience, and design a cross-platform product that enables seamless discovery, verification, engagement, and service delivery.
Designed by a team of 3 superb designers: Oso Paul, Wale Ogunsusi & I.
Through research with both service providers and customers, we identified core challenges that were creating an uneven distribution of services, low visibility, and a lack of trusted interactions.
To validate assumptions and uncover deeper needs, we conducted comprehensive user research that shaped the foundation of our product direction.
Based on our research findings, we established four core objectives to guide the design process.
Our iterative approach to solving complex marketplace challenges
Conducted 25+ interviews with service providers and customers to understand pain points and needs.
Created wireframes and user flows to visualize solutions for both user types.
Designed high-fidelity interfaces with focus on simplicity and accessibility.
Conducted usability testing and iterated based on feedback, improving app rating from 2.0 to 3.5.
We translated our research insights into three core design solutions that addressed the identified challenges.
A lightweight, intuitive interface accessible to all smartphone users, maximizing reach among providers with limited resources.
Redesigned onboarding using progressive disclosure to reduce cognitive load and improve completion rates.
Comprehensive verification system to address trust concerns and build platform credibility.
A comprehensive verification system that builds trust through ID verification, skill proof uploads, and automated credibility badges. This directly addressed customer skepticism and increased platform credibility.
In-app messaging and scheduling features enabled direct communication between customers and providers, with appointment scheduling and service reminders to improve engagement and reduce no-shows.
Advanced search and filtering capabilities allow users to find providers by location, skill category, pricing range, and ratings. This improved discoverability contributed to the 15% increase in connection requests.
We designed core features that directly addressed user needs and project goals.
Providers could showcase before/after photos, building trust through visible proof of work.
Enabled seamless client-provider communication with:
Providers could showcase before/after photos, building trust through visible proof of work.
Comprehensive search functionality with filters for:
The design solutions delivered measurable results that validated our approach and improved the platform experience.
Daily visibility of service providers increased, contributing to a 15% rise in customer connection requests.
Progressive onboarding increased completion and kept more users active during their first week.
Repeated testing and UX refinements raised the app's rating from 2.0 to 3.5.
Enhanced search and profile structure improved the quality and speed of customer-provider matches.
Accessible mobile design and simple profile setup allowed more low-income service providers to join the platform.
Verification, reviews, galleries, and messaging reduced skepticism among customers and increased platform credibility.
Watch how users interact with the Skill4Cash platform
This project provided valuable insights that continue to inform my design approach.
We came up user flow which was validated through thorough user research and market research. This helped us to visualise how users will complete certain task on the mobile application.
The flow includes a comprehensive onboarding sequence, separate authentication paths for customers and service providers, and intuitive navigation for search, messaging, and settings. The design prioritizes simplicity and familiarity, especially for users with low digital literacy.
A selection of key screens showcasing the user experience across different features and user flows
Customer Experience Screens
Service Provider Screens
For convenience, you can explore the prototype by clicking the link below to access the interactions.
View Figma Prototype